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Change Our Game Women in Sport Communication and Marketing Strategies
Change Our Game have released their Women in Sport and Recreation Communication and Marketing Guidelines to assist the sector in attracting and retaining women and girls in various on and off-field roles.
Attracting and retaining women and girls in varying on and off-field roles can be challenging for many sport and recreation organisations. In many cases, these barriers can be overcome by making some simple changes to communication and marketing practices.
Inclusive marketing and communication can play a key role in helping organisations increase membership, improve culture, attract commercial support and contribute to building stronger and healthier local communities.
The Change Our Game Women in Sport and Recreation Communication and Marketing Guidelines have been developed in conjunction with the Victorian Equal Opportunity and Human Rights Commission (VEOHRC) to assist community sport and recreation organisations looking to develop inclusive communication and marketing practices.
These guidelines focus on four key areas:
Smart strategies for marketing to women
Smart strategies for selecting imagery
Smart strategies for using social media
Smart strategies to using inclusive language and terminology
To read more information, visit